Starting with Dafine brand Name and founder Jalal Serlak
In 2008, Dafineh Group, under the management of Jalal Sarlek, started working in the field of furniture industry.
The work started with 2 personnel and the services were limited to the distribution of home furniture and wooden products.
In the furniture industry, several options are important to customers, including sofa quality, on-time delivery, and new and eye-catching models.
Therefore, it was decided to set up one of the largest and best furniture manufacturing facilities to monitor the production of sofas from zero to one hundred.
Palosanto sofa production workshop
In 2012, Dafine Group made changes in its work system and switched from distribution to production, and in a short period of time, it managed to introduce itself as one of the leaders in the furniture industry in Isfahan.
One of the largest furniture production workshops in Isfahan and even Iran, which could now have very strict supervision and control over zero to one hundred furniture production. Along with the quality and creation of eye-catching models, the problem of timing and timely delivery of furniture was also completely solved.
Rebranding from Dafine to Palosanto
In 2019, the management of the collection decided to change Dafine’s brand name to Palosanto in order to achieve as many long-term goals and policies as possible.
In 13 years of operation, this collection has always been the top priority and policy of the customer’s quality and timing and has achieved a high level of customer satisfaction.
Also, this group had several branches in Isfahan province, which were active until 2020.
Official activity with direct sales representatives
In 2021, the Palosanto collection was officially started and is trying to be a leader in the field of home furniture production and distribution by providing the best services to its customers.
Currently, the Palosanto complex is operating in a space of more than 8000 square meters, which is unique in its kind.
Also, currently 40 personnel are working directly and 150 people are working indirectly in the Palosanto complex.
Direct import of high quality wood and development of sales agencies
One of the constant concerns of the collection is the production of quality products, and a quality product requires quality materials, therefore, in 2022, the Palosanto collection directly procured the quality wood it needed, and for the first time, the shipment of wood was very good. Quality entered the country and the Palosanto workshop.
Also, one of the other important measures ahead in 2022 is the development of the Palosanto brand and the assignment of direct sales agents in all cities of Iran so that buyers who want to buy in person in their city can easily access sales representatives.
Do you know what Palosanto means?
Why did we choose Palosanto as our brand name?
Palo Santo is a sacred tree that grows in South America. This tree should only be destroyed naturally and no one will have the right to cut and destroy it.
When the Spanish saints discovered this wood, they had experiences with this wood that showed the power of cleansing and curing some diseases. For this reason, they named it holy wood or holy tree.
Palosanto creates a heavenly aroma and raises the level of mental alertness and helps to provide space for meditation.
we sincerly hope to present you the magic just like palosanto.
Palosanto sofa production factory
Imagine your sofa, the men of Palosanto will make it for you
- Proudly the largest production collection of steel, classic and neoclassical furniture in Isfahan
- Proudly one of the top 5 furniture manufacturers in Iran
- Production of furniture from zero to one hundred directly
- Direct import of required quality material
- The most professional and experienced craftsmen of the furniture industry in the country
- Has reliable sales agents